Stop feeling overwhelmed by dataand start using it to its full potential to c...Stop feeling overwhelmed by data and start using it to its full potential to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand and develops product strategies. Many brands talk about creating a...more
9781398606593. Pre-Owned: Good condition. Trade paperback. Language: English. ...9781398606593. Pre-Owned: Good condition. Trade paperback. Language: English. Trade paperback (US). Intended for college/higher education audience. Stop feeling overwhelmed by data and start using it to its full potential to create an agile and...more
Data-Driven MarketingStrategies: Unlock the Power of Datato Transform Your M...Data-Driven Marketing Strategies: Unlock the Power of Data to Transform Your Marketing Campaigns In today s fast-paced digital world data is your most valuable marketing asset. Data-Driven Marketing Strategies: Optimize Marketing Campaigns with Data...more
Are you new tomarketing or struggling to get started with understanding marke...Are you new to marketing or struggling to get started with understanding marketing analytics? Do you want to be able to answer questions like - how do our marketing activities compare to the competition? Are your marketing resources properly...more
This book Includes: Important new coverage of intangible assets A rigorous and...This book Includes: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web SEM mobile and digital metrics...more
The Ultimate Guide to Digital Marketing with AI: Leverage Artificial Intellige...The Ultimate Guide to Digital Marketing with AI: Leverage Artificial Intelligence to Optimize Marketing Strategies Revolutionize your marketing efforts with The Ultimate Guide to Digital Marketing with AI. This comprehensive guide is designed for...more
MarketingMetrics - 3 Manuscripts in 1 Book Including: MarketingAnalytics Dig...Marketing Metrics - 3 Manuscripts in 1 Book Including: Marketing Analytics Digital Marketing and Marketing Strategy. 1) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics Data Analysis Consumer Insights & Forecasting Modeling. YOU LL...more
Turbocharge your marketing plans by making the leap from simple descriptive st...Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key Features: Use data analytics and machine learning in a sales and marketing...more
This book provides guidance to marketers on how to adapt their strategiesto t...This book provides guidance to marketers on how to adapt their strategies to thrive in the increasingly data-driven landscape of modern marketing. It explores how techniques like machine learning artificial intelligence and big data analytics are...more
Are you wondering how to make your restaurant stand out online? Want to attrac...Are you wondering how to make your restaurant stand out online? Want to attract more customers and boost your search rankings without breaking the bank? Your restaurant s success depends on being visible to local diners searching for their next...more
The book provides an in-depth exploration of cutting-edge technologies and how...The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.more
This book is a practical yet theoretically sound roadmap to leveraging data an...This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity and which...more
Interest in applying analytics machine learning and artificial intelligence to...Interest in applying analytics machine learning and artificial intelligence to sales and marketing has grown dramatically with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to...more
Focusing on important aspects of analytics that facilitate innovation promote ...Focusing on important aspects of analytics that facilitate innovation promote entrepreneurship and improve marketing efficiency and effectiveness this book provides researchers and business practitioners insight on the techniques tools models and...more