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Mastering Business Analytics Creating Value with Data Analytics in Marketing: Mastering Data Science (Hardcover)

Mastering Business Analytics Creating Value with Data Analytics in Marketing: Mastering Data Science (Hardcover)

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity and which...

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