Ashgate Popular and Folk Music: As Heard on TV: Popular Music in Advertising Hardcover from other stores

  • The use of popular music in advertising represents one of the most pervasive m... The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials ranging from the celebratory to the outraged... more
  • The use of popular music in advertising represents one of the most pervasive m... The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials ranging from the celebratory to the outraged... more
  • There are undercurrents and peripheral taste preferences that are a defining p... There are undercurrents and peripheral taste preferences that are a defining part of our individual and collective cultural experience. Music is no exception. George Plasketes adapts the iconic A-side/B-side dichotomy from the 45 r.p.m. for use as a... more
  • Jon Stratton provides a pioneering work on Jews as a racialized group in the p... Jon Stratton provides a pioneering work on Jews as a racialized group in the popular music of America Britain and Australia during the twentieth and early twenty-first centuries. Rather than taking a narrative historical approach the book consists of a... more
  • Written against the academically dominant but simplistic romanticization of po... Written against the academically dominant but simplistic romanticization of popular music as a positive force this book focuses on the dark side of the subject. It is a pioneering examination of the ways in which popular music has been deployed in... more
  • Sports and popular music are synergistic agents in the construction of identit... Sports and popular music are synergistic agents in the construction of identity and community. They are often interconnected through common cross-marketing tactics and through influence on each other s performative strategies and stylistic content.... more
  • This book explores how people may use music in ways that are helpful for them ... This book explores how people may use music in ways that are helpful for them especially in relation to a sense of wellbeing belonging and participation. The central premise for the study is that help is not a decontextualized effect that music... more
  • This book brings together important material from a range of sources and highl... This book brings together important material from a range of sources and highlights how government organizations musicians academics and commercial companies are concerned with and seek to use a particular notion of Irish musical identity. Rooting the... more
  • British Rock Modernism 1967-1977 explains how the definitive British rock perf... British Rock Modernism 1967-1977 explains how the definitive British rock performers of this epoch aimed not at the youthful rebellion for which they are legendary but at a highly self-conscious project of commenting on the business in which they were... more
  • She s So Fine explores the music reception and cultural significance of 1960s ... She s So Fine explores the music reception and cultural significance of 1960s girl singers and girl groups in the US and the UK. Using approaches from the fields of musicology women s studies film and media studies and cultural studies this volume is... more
  • Heavy metal has developed from a British fringe genre of rock music in the lat... Heavy metal has developed from a British fringe genre of rock music in the late 1960s to a global mass market consumer good in the early twenty-first century. Early proponents of the musical style such as Black Sabbath Deep Purple Judas Priest Saxon... more
  • At the end of his life Pierre Schaeffer commented that his musical and sound e... At the end of his life Pierre Schaeffer commented that his musical and sound experiments had attempted to go beyond do-re-mi . This had a direct bearing on EinstÃ1/4rzende Neubauten s musical philosophy and work with the musicians always striving to... more
  • This volume offers a comprehensive range of approaches to the work of Mark E. ... This volume offers a comprehensive range of approaches to the work of Mark E. Smith and his band The Fall in relation to music art and politics. Mark E. Smith remains one of the most divisive and idiosyncratic figures in popular music after a recording... more
  • This thoroughly revised third edition of Allan F. Moore s ground-breaking book... This thoroughly revised third edition of Allan F. Moore s ground-breaking book now co-authored with Remy Martin incorporates new material on rock music theory style change and the hermeneutic method developed in Moore s Song Means (2012). An even... more
  • Nick Cave is now widely recognized as a songwriter musician novelist screenwri... Nick Cave is now widely recognized as a songwriter musician novelist screenwriter curator critic actor and performer. From the band The Boys Next Door (1976-1980) to the spoken-word recording The Secret Life of the Love Song (1998) to the recently... more
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