Shopzilla - Pre-Owned Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Paperback)

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Pre-Owned Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Paperback)

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and...

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