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Routledge Research in Communication Stud Innovation in Advertising and Branding Communication (Hardcover)

Routledge Research in Communication Stud Innovation in Advertising and Branding Communication (Hardcover)

This book addresses innovative and new aspects of branding and advertising communication by drawing on a broad interdisciplinary range of theories methods and techniques- from body image identity and mental imagery to self-exposure and LCM4P -...

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