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Routledge Advances in Management and Bus Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer (Paperback)

Routledge Advances in Management and Bus Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer (Paperback)

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology s role in corporate culture studies. It examines the formation dissemination and...

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