Shopzilla - Pre-Owned Winning in Service Markets: Success Through People Technology and Strategy (Hardcover) 1944659048 9781944659042

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Pre-Owned Winning in Service Markets: Success Through People Technology and Strategy (Hardcover) 1944659048 9781944659042

Pre-Owned Winning in Service Markets: Success Through People Technology and Strategy (Hardcover) 1944659048 9781944659042

Winning in Service Markets: Success through People Technology and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the...

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