Pre-Owned There s No Business That s Not Show Business: Marketing in an Experience Culture (Paperback) 0130471194 9780130471192

Pre-Owned There s No Business That s Not Show Business: Marketing in an Experience Culture (Paperback) 0130471194 9780130471192

There s No Business that s Not Show Business shows how smart companies can use creativity humor and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt David L. Rogers and Karen Vrotsosprovide winning...


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