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Pre-Owned The Olympic Games Effect: How Sports Marketing Builds Strong Brands (Paperback) 1118171683 9781118171684

Pre-Owned The Olympic Games Effect: How Sports Marketing Builds Strong Brands (Paperback) 1118171683 9781118171684

Marketing at the Olympics the attraction and the rewards Essential reading in preparation for the 2012 London Olympics the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding...

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