Pre-Owned The Fluid Consumer: Next Generation Growth and Branding in the Digital Age (Hardcover) 3868816267 9783868816266

Pre-Owned The Fluid Consumer: Next Generation Growth and Branding in the Digital Age (Hardcover) 3868816267 9783868816266

The Fluid Consumer provides a detailed analysis of the consumer and retail industry s profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to...


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  • Pre-Owned The Fluid Consumer: Next Generation Growth and Branding in the Digital Age (Hardcover) 3868816267 9783868816266
    The Fluid Consumer provides a detailed analysis of the consumer and retail ind... The Fluid Consumer provides a detailed analysis of the consumer and retail industry s profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to... more
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