-54% Pre-Owned Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You (Hardcover) 1608321304 9781608321308

Pre-Owned Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You (Hardcover) 1608321304 9781608321308

Whether I m pitching a potential client or creating a blockbuster ad campaign I m always thinking about how to make the message smaller so the impact will be big-ger. Terri Sjodin has codified the science of getting this right. --Linda Kaplan Thaler...


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  • -54% Pre-Owned Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You (Hardcover) 1608321304 9781608321308
    Whether I m pitching a potential client or creating a blockbuster ad campaign ... Whether I m pitching a potential client or creating a blockbuster ad campaign I m always thinking about how to make the message smaller so the impact will be big-ger. Terri Sjodin has codified the science of getting this right. --Linda Kaplan Thaler... more
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