Shopzilla - Pre-Owned Services Marketing: People Technology Strategy Canadian Edition (Paperback) 0131879286 9780131879287

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Pre-Owned Services Marketing: People Technology Strategy Canadian Edition (Paperback) 0131879286 9780131879287

Pre-Owned Services Marketing: People Technology Strategy Canadian Edition (Paperback) 0131879286 9780131879287

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The...

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