Pre-Owned Routledge Studies in International Business and the World Ec: Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Hardcover)

Pre-Owned Routledge Studies in International Business and the World Ec: Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Hardcover)

No prior studies have examined the role relationship and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising and the...


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