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Pre-Owned Routledge International Studies in Business History: Foundations of Scenario Planning: The Story of Pierre Wack (Hardcover)

Pre-Owned Routledge International Studies in Business History: Foundations of Scenario Planning: The Story of Pierre Wack (Hardcover)

Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today as scenario planning - an alternative and complement to strategic planning. Scenarios...

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