The ninth edition of this best-selling classic marketingmanagement text refle...The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business...more
Our books are pre-loved which means they have been read before. We carefully c...Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in very good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0137228511...more
Integrated Marketing Communications is a new text which will answer the key qu...Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of...more
Focuses on decisions marketing managers and top management face in their effor...Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and...more
This eighth edition highlights developments and trends in global marketing. It...This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning offering examples of creative market-focused and customer-driven action. It also underscores the...more
It s a preowned item in good condition and includes all the pages. It may have...It s a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear such as markings highlighting slight damage to the cover minimal wear to the binding etc. but they will not affect the overall reading...more
9780132435109. New condition. Hard cover. 9th ed. Language: English. Sewn bind...9780132435109. New condition. Hard cover. 9th ed. Language: English. Sewn binding. Paper over boards. Prentice-Hall Series in Marketing. An analysis of trends and developments in global marketing management. The book includes a section on brand...more
CONDITION – USED: Books sold are in GOOD or better condition. Good Condit...CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting /...more
Our books are pre-loved which means they have been read before. We carefully c...Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in very good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0135524806...more
Praise for the first edition: An excellent text for exploring marketing commun...Praise for the first edition: An excellent text for exploring marketing communications in the 21st century. - Ann Torres Lecturer in Marketing National University of Ireland Galway First rate and comprehensive. This book has got it just right: a...more
CONDITION – USED: Books sold are in GOOD or better condition. Good Condit...CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting /...more
Our books are pre-loved which means they have been read before. We carefully c...Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help....more
9781606493731. Pre-Owned: Good condition. Trade paperback. Language: English. ...9781606493731. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 96. Trade paperback (US). Glued binding. 96 p. Marketing Strategy Collection. Eighty percent of small to medium sized new businesses fail within 2 years of their...more
Our books are pre-loved which means they have been read before. We carefully c...Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in very good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0749478217...more
9781138191709. Pre-Owned: Good condition. Paperback. Edition: 5. Language: Eng...9781138191709. Pre-Owned: Good condition. Paperback. Edition: 5. Language: English. Intended for college/higher education audience. Now in its fifth edition the hugely popular Digital Marketing Excellence: Planning Optimizing and Integrating Online...more