Shopzilla - Pre-Owned Marketing Management : Analysis Planning Implementation and Control (Paperback) 9780135634790

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Pre-Owned Marketing Management : Analysis Planning Implementation and Control (Paperback) 9780135634790

Pre-Owned Marketing Management : Analysis Planning Implementation and Control (Paperback) 9780135634790

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and...

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