-24% Pre-Owned Humanizing Big Data: Marketing at the Meeting of Data Social Science and Consumer Insight (Paperback)

Pre-Owned Humanizing Big Data: Marketing at the Meeting of Data Social Science and Consumer Insight (Paperback)

Big data raises more questions than it answers particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics but organizations need...


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