Pre-Owned For Reason Realism Truth and Objectiv Controversy in Marketing Theory: For Reason Realism Truth and Objectivity: For Reason Realism Truth and Objectivity (Hardcover)

Pre-Owned For Reason Realism Truth and Objectiv Controversy in Marketing Theory: For Reason Realism Truth and Objectivity: For Reason Realism Truth and Objectivity (Hardcover)

This work analyses the major controversies in the philosophy debates raging throughout the field of marketing. Using an historical approach it argues against relativism and for scientific realism as a philosophy for guiding marketing research and...


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