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Pre-Owned Find Your Next: Using the Business Genome Approach to Find Your Company s Next Competitive Edge (Hardcover) 0071778527 9780071778527
THE NEXT BIG THING IN BUSINESS INNOVATION--FROM THE NEXT GENERATION S BRAND WHISPERER What can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)? If you re a manager an...
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