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Advances in Business Marketing and Purch Interfirm Business-To-Business Networks: Theory Strategy and Behavior Book 17 (Hardcover)

Advances in Business Marketing and Purch Interfirm Business-To-Business Networks: Theory Strategy and Behavior Book 17 (Hardcover)

Nearly all business-to-business firms interact and have contractual relationships with upstream downstream and parallel operating enterprises. How firms design and implement these relationships effectively overcome poorly performing network linkages...

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