Shopzilla - Pre-Owned Join the Brand: Building Loyal Communities and The Need For Belonging Paperback

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Pre-Owned Join the Brand: Building Loyal Communities and The Need For Belonging Paperback

After answering the question How and why do consumers adopt brands author Norty Cohen takes it the next step with a new question: How Does Your Brand Become A Sticker On A Laptop? Using the latest research Cohen digs deep into the psyche of brand...

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