Doing Marketing Research: Alternative Methods for Market Sensing Hardcover from other stores
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Doing Marketing Research: Alte...
Traditional research methods in marketing can be illuminating but all too ofte...
Traditional research methods in marketing can be illuminating but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and...
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Routledge Studies in Marketing...
This volume explores the spread of false or misleading information online thro...
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism media studies and political communication as well as...
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Marketing Research: New Method...
Marketing Research: New Methodology by V. Kumar offers an innovative look at a...
Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning...
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Routledge Research in Finance ...
This book explores China s private lending market from historical economic leg...
This book explores China s private lending market from historical economic legal and regulatory perspectives. Private lending refers to moneylending agreements between business borrowers and their debt investors without the involvement of banks. In...
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Pre-Owned Relationships and Ne...
Relationship marketing has become one of the dominant approaches in the USA Ca...
Relationship marketing has become one of the dominant approaches in the USA Canada Australia and New Zealand. This book presents the developments in international industrial and service marketing research from a relationship and network perspective....
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Wiley Trading Aiki Trading: Th...
A great reference for all beginner traders. Aiki Trading will look at a robust...
A great reference for all beginner traders. Aiki Trading will look at a robust method to understand what the market is doing in a specified timeframe. Essentially markets are either trending up trending down or is in sideways or range bound...
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