Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the ...

Storm Hot N Tot Lures are the number-one selling lure series for trolling and drift-fishing for walleye steelhead salmon and other game fish. The searching action ...

There goes your relaxing day on the lake. Many anglers have discovered the effectiveness of the rattling, suspending Jointed Shad Rap®. This plastic version of ...

The Rapala Jigging Rap Balanced Jigging Lures swim in tantalizing circles right in the middle of suspended game fish. These lures are very popular for ice fishing. ...

Rapala has been making lures since 1936, so you know they are time tested and proven to catch fish. This selection is designed for the angler who likes to use light ...

Loud pop and splash Deep cupped lip for bigger splashesInternal long cast system3D holographic eyesVMC black nickel hooksFlash feather teaser tailX-style finishThe ...

Stainless steel propellersCounter-rotating prop design tracks straightInternal long cast system3D holographic eyesVMC black nickel hooksFlash feather teaser ...

The Original Floating Rapala can be fished using a steady retrieve, stop-and-go retrieve or as a twitch bait. No matter how you fish this classic bait, its ...

This is one of the finest traditional baits for large fish. Each sinking-diving lure has wide, contoured bodies made of durable African odom wood. Heavy-duty ...

Designed for aggressive fishing, the X-Rap series features perfectly-sized lures with authentic, 3D minnow profiles, textured bodies, and irresistible swimming ...

Designed for aggressive fishing, the X-Rap series features perfectly-sized lures with authentic, 3D minnow profiles, textured bodies, and irresistible swimming ...

The Rapala Magnetic Tool Holder Combo #6 keeps your tools securely within reach. It features durable construction with nine magnets to securely hold the included ...

The Rapala Magnetic Tool Holder Combo #7 keeps your tools securely within reach. It features durable construction with nine magnets to securely hold the included ...

The Rapala X-Rap XR-04 Lures feature premium finishes with prominent scales and lateral lines to capture and flash light like a beacon. This Rapala slashbait cuts ...

A deep-diving version of the Husky Jerk®, the Down Deep Husky Jerk®, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as ...

Consistently reach suspended fish at any depth with the CountDown® method. The controlled depth technique was introduced to the world with this lure, and to ...

The Rapala® Original Floater® is still the number one "go-to" lure. Its original wounded minnow action continues to be irresistible to gamefish on ...

The X-Rap® is "all about the action" and it triggers strikes. It's the perfect size and three-dimensional shape of a minnow. Prominent scales and the ...

Topwater "walk-the-dog" perfection. The Skitter Walk's large internal rattle creates a rhythmic side-to-side motion and sound combination that drives fish ...

Topwater "walk-the-dog" perfection. The Skitter Walk's large internal rattle creates a rhythmic side-to-side motion and sound combination that drives fish ...