Produced by one of Canada's oldest lure manufacturers, the action and size of these spoons provokes a response from larger fish. They're made of quality brass with ...

Known as a top-quality spoon for jacks (northern pike), the Half Wave spoon features a deeper cupped, more rounded shape than conventional spoons, with one edge of ...

More than 10 million Heddon Lucky 13 lures have been sold over the years, and it's as productive today as it was half a century or more ago. The Lucky 13 produces ...

Like its big brother, The Babe has a concave face for erratic moves no cold-front bass can ignore. To cover water, try a steady subsurface retrieve. Length: ...

We put this handy tool in the category - Why didn't someone think of this before? Well, they didn't, lucky for us and for you we thought of dipping the time tested ...

These are the descendants of the quality Lucky Strike plugs first carved and fished during the Great Depression of the late 1920s and 1930s. The Jointed Plugs are ...

The Staysee is a unique bass-attracting jerkbait. Fish this plump baitfish imitator at a slow crawl for bass-enraging results. Unlike many jerkbaits, this bait is ...

The answer for clear water and spooky fish. Its castability, aided by lure-balancing tungsten weights, makes it perfect for long casts to tight spots. By ...

Lucky Craft pro staffers Skeet Reese and Gerald Swindle helped develop this incredible new topwater, and it quickly set the tournament trail on fire. The ...

These lures represent the most highly rated finesse crankbaits Luck Craft makes. Designed over several years with input from Skeet Reese, the baits have the ability ...

Perfecting the "Walk the Dog" technique has never been so effortless. By combining the action with the spitting action of a popper, this topwater lure ...

A Maximum Specific-Gravity Balancer shifts the center of gravity during the cast to maximize distance and accuracy. Combining a streamlined body and superb balance ...

Three jointed, undulating sections mimic real-life baitfish and an extended lip takes it to deeper depths. Super-strong treble hooks ensure solid hookups. Per each. ...

A completely jointed body gives the Live Pointer a realistic side-to-side motion that imitates a fish swimming with the body and tail flowing back and forth. And ...

An innovative crankbait/swimbait hybrid thats especially effective when fished with your rod tip low to the water. Doing so produces an enticing side-to-side wobble ...

Considered miracle baits by many Belly weight creates low center of gravity Deadly with any type of stop-and-go retrieve Proven to entice bass, musky, trout and ...

Belly weight creates low center of gravity Deadly with any type of stop-and-go retrieve Proven to entice bass, musky, trout and more Premium finish and components ...

Designed to nail overfished, spooky bassTotally silentSlightly smaller than Pointer 100Tighter wobble Angled lip for improved aerodynamicsDives faster than rattling ...

Still the hottest lures going! Top-quality construction with ultra-realistic finishes. A superb ampquotwalk the dogampquot topwater with the water-spitting action ...

Deep-bodied profile Ultra-natrual color patterns Easy-spinning front and rear prop blades Deadly post-spawn bait Kelly Jordon says, ''Itamp#8217s like throwing live ...