More
Back Cover Copy-Usunier"This book is noteworthy in its content and approach as well as in generating class discussion on intercultural... (More)
This original work is an easy-to-read, comprehensive guide about business, career, and life success. It's perfect for anyone who... (More)
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech... (More)
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts... (More)
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing... (More)
Outlines a systematic approach to marketing that enables business professionals to tailor their sales tactics to four core customer... (More)