More
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry... (More)
Web-focused strategies for turning a company's customer list into its most powerful competitive advantage For more than a decade... (More)
Called "the ultimate entrepreneur for the Information Age" by "Business Week", Godin explains Permission Marketing, a concept that... (More)
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written... (More)
A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares... (More)
Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems... (More)
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products... (More)